Small Business Saturday Survival Tips
The holiday shopping season is the retail industry’s busiest time of year. However, not all holiday shopping is done at big box stores: Small business owners also anticipate this time of year as bringing in serious revenue. Small Business Saturday,encourages consumers to shop local, and is a great opportunity to the small retailers to increase their profits for the year. Founded by American Express in 2010, Small Business Saturday is an annual shopping day supporting the independently owned businesses that help create jobs and help make local economies thrive.
According to a press release, small businesses will be offered new resources for a successful holiday shopping season. “Our ultimate goal is to help small businesses do more business — and for Small Business Saturday, that includes arming them with the tools to help make the day a success,” said Amy Marino, vice president and head of Small Business Saturday at American Express.
Among the new tools being rolled out this holiday season by American Express are free business boot camps, online “SBS 101” education content, and customizable print and digital signage for this year, which marks the seventh-annual Small Business Saturday. Items such as event flyers, posters, save the dates, and social media assets will be available for business owners to customize and download for free to promote their business.
The SBS 101 content will include a multi-media hub featuring how-to guides, and tips and insights from small business owners and influencers. This tool is designed to educate, prepare, and inspire small business owners to participate in Small Business Saturday.