Monthly Archives: May 2016
Clients are incredibly important part of business; their relationship makes your company what it is. It’s important to be thoughtful when choosing gifts for them.
“A thoughtful gift and accompanying personal note provides a way to show your appreciation for your client in a powerfully human way,” said David Sturt, executive vice president of marketing and business development for O.C. Tanner, an employee recognition and corporate gifting firm. “It highlights the significance of the personal relationship itself, rather than on the day-to-day transactions of products and services. It elevates the relationship.”
Thoughtful gifts also have a natural reciprocal quality to them. When someone is appreciative of you, it elicits a natural response to see the things you appreciate about them, Sturt added.
Whether it’s a holiday greeting or a token of gratitude, here are 12 gifts for your business clients that fit any budget.
To keep your best clients coming back in the new year, try sending them one of these cool holiday gifts. Each item is under $20 — so you don’t have to break the bank in the process, either.
Thank your clients for their loyalty with a delicious bouquet of color, chocolate and sweet delight from Edible Arrangements. These fruit-based concoctions feature fruit in the shape of flowers, dipped in chocolate and will please any client you work with. Depending on the size of the client’s office, you can choose from a range of small arrangements to large that come with a personalized note.
The holiday shopping season is the retail industry’s busiest time of year. However, not all holiday shopping is done at big box stores: Small business owners also anticipate this time of year as bringing in serious revenue. Small Business Saturday,encourages consumers to shop local, and is a great opportunity to the small retailers to increase their profits for the year. Founded by American Express in 2010, Small Business Saturday is an annual shopping day supporting the independently owned businesses that help create jobs and help make local economies thrive.
According to a press release, small businesses will be offered new resources for a successful holiday shopping season. “Our ultimate goal is to help small businesses do more business — and for Small Business Saturday, that includes arming them with the tools to help make the day a success,” said Amy Marino, vice president and head of Small Business Saturday at American Express.
Among the new tools being rolled out this holiday season by American Express are free business boot camps, online “SBS 101” education content, and customizable print and digital signage for this year, which marks the seventh-annual Small Business Saturday. Items such as event flyers, posters, save the dates, and social media assets will be available for business owners to customize and download for free to promote their business.
The SBS 101 content will include a multi-media hub featuring how-to guides, and tips and insights from small business owners and influencers. This tool is designed to educate, prepare, and inspire small business owners to participate in Small Business Saturday.
Most small businesses rely heavily on marketing strategies to retain current customers and attract new ones. However, the digital realm, including social media, is changing rapidly, and marketers must adapt their strategies quickly if they want to continue to reach their customers. The Content Marketing Institute (CMI) named story-driven content, video, native advertising and influencer advertising as some of the top upcoming marketing trends to watch in 2017. Business News Daily spoke with some marketing experts to discuss the trends for digital marketing in the coming year. Story-driven content Heartwarming and captivating stories help connect consumers to a specific product or service.
The goal of story-driven content is to tap into consumers’ emotions and make them feel something remarkable toward your brand. This strategy is particularly relevant to the millennial generation, which happens to be the largest target consumer demographic right now, according to Pew Research Center.
Strategic communication expert Supriya Venkatesan said stories are a major part of the future of marketing. “The most effective content will be story-driven and match millennial values of doing social good — which is a relatively modern marketing trend,” she said. “Platforms like Upworthy and campaigns like Dove Beauty are a huge success because they recognize that millennials crave authentic transparency and goodness.” However, a company’s reputation can be jeopardized quickly if it relays the wrong value or message to its customers. For instance, Kirsten Clodfelter, co-founder of Rise Marketing, cited a 2014 incident when DiGiorno accidentally used a domestic violence hashtag to sell pizza. “Businesses need to challenge themselves with really thinking about how to meaningfully engage using different social media channels in a way that’s more significant than just using the latest hashtag or putting emojis in their post,” she added. Video content Author and copywriter Brit McGinnis believes the future of marketing will be all about customization and understanding the complexities of a company’s audience. “Everything will be customized to find smaller numbers of more devoted customers,” she said.
This means methodologies will require less empirical analysis and more qualitative understanding of targeted consumers. One way to capture an audience, for instance, is to create video content. According to HubSpot, videos often drive higher audience engagement online than other types of content, such as text and photos. “Video marketing is a critical tool for businesses right now, whether you’re looking at creating short, shareable content for social media or thinking about something more targeted, like recruitment strategy,” Clodfelter said. She added that videos should also serve a culturally relevant purpose.