Trends That Will Drive Sales

If you haven’t already started prepping your business for the holidays, now is the time to start. Black Friday is less than a month away, but many consumers start their shopping well before that — waiting too long means missing out on valuable sales opportunities. “Holiday shopping seems to be starting earlier and earlier every year,” said Lisa Graves, senior email marketing strategist at DEG, a full-service digital marketing agency. “Nov. 1 is when the bulk of your customers begin purchasing for the holidays.” To make the 2016 holiday season your best one yet, here are four big marketing trends you can capitalize on right now.

No matter how much of your sales come from e-commerce, it’s important to provide a seamless, fast web experience for your customers. A 2015 report from website performance solutions provider Radware found that slow websites mean fewer sales — 57 percent of consumers will abandon a site that fails to load after 3 seconds. Small e-commerce companies can’t afford to lose this kind of business during such a busy season, so be sure to address any lags or missing features on your website and identify potential sales trends for the season.

You’ll also want to make sure your website is mobile-optimized for holiday shoppers. A report by marketing solutions provider SteelHouse states that retail sales on smartphones have nearly doubled year over year (according to eMarketer), so give your site a checkup to make sure everything is running smoothly. “We’ve seen a rise in multidevice shoppers the past two years, which is why the seamless experience is so critical,” Graves told Business News Daily.