Are you planning email marketing initiatives for the holiday season? Research shows that when done right, email campaigns can pay off mightily. A past study from the Direct Marketing Association found email marketing has an average return on investment of $38 for every $1 spent. The numbers could easily go up, if businesses got more customers to actually open their emails.
New research from GetResponse shows that email marketing messages are opened just 22 percent of the time by consumers. “When used correctly, email is an essential tool in a salesperson’s arsenal to build these bonds that drive business growth,” JP Werlin, CEO and founder of sales and account management CRM provider PipelineDeals, said in a statement
PipelineDeals believes that small business can improve their email marketing efforts by focusing on three key areas: Time of day: Making sure your emails hit a reader’s inbox at the right time is critical to whether or not your message gets read. Unfortunately, there isn’t one magic time for everyone. Research from PipelineDeals found that the timing window varies depending on the target audience of the email campaign.
For example, software companies see better open rates in the afternoon, while businesses in the marketing and advertising industries have better open rates in the morning. “Ignore the general wisdom of when you should send out email and actually start testing when you send out email messages,” the study’s authors wrote. “If you’re just getting started sending email, look for industry specific data.” Template use: While email templates might make it easier to create your campaigns, they often don’t provide the results businesses are looking for. PipelineDeals found that emails sent using a template perform approximately 30 percent worse than those that aren’t based on a generic structure.
Clients are incredibly important part of business; their relationship makes your company what it is. It’s important to be thoughtful when choosing gifts for them.
“A thoughtful gift and accompanying personal note provides a way to show your appreciation for your client in a powerfully human way,” said David Sturt, executive vice president of marketing and business development for O.C. Tanner, an employee recognition and corporate gifting firm. “It highlights the significance of the personal relationship itself, rather than on the day-to-day transactions of products and services. It elevates the relationship.”
Thoughtful gifts also have a natural reciprocal quality to them. When someone is appreciative of you, it elicits a natural response to see the things you appreciate about them, Sturt added.
Whether it’s a holiday greeting or a token of gratitude, here are 12 gifts for your business clients that fit any budget.
To keep your best clients coming back in the new year, try sending them one of these cool holiday gifts. Each item is under $20 — so you don’t have to break the bank in the process, either.
Thank your clients for their loyalty with a delicious bouquet of color, chocolate and sweet delight from Edible Arrangements. These fruit-based concoctions feature fruit in the shape of flowers, dipped in chocolate and will please any client you work with. Depending on the size of the client’s office, you can choose from a range of small arrangements to large that come with a personalized note.
The holiday shopping season is the retail industry’s busiest time of year. However, not all holiday shopping is done at big box stores: Small business owners also anticipate this time of year as bringing in serious revenue. Small Business Saturday,encourages consumers to shop local, and is a great opportunity to the small retailers to increase their profits for the year. Founded by American Express in 2010, Small Business Saturday is an annual shopping day supporting the independently owned businesses that help create jobs and help make local economies thrive.
According to a press release, small businesses will be offered new resources for a successful holiday shopping season. “Our ultimate goal is to help small businesses do more business — and for Small Business Saturday, that includes arming them with the tools to help make the day a success,” said Amy Marino, vice president and head of Small Business Saturday at American Express.
Among the new tools being rolled out this holiday season by American Express are free business boot camps, online “SBS 101” education content, and customizable print and digital signage for this year, which marks the seventh-annual Small Business Saturday. Items such as event flyers, posters, save the dates, and social media assets will be available for business owners to customize and download for free to promote their business.
The SBS 101 content will include a multi-media hub featuring how-to guides, and tips and insights from small business owners and influencers. This tool is designed to educate, prepare, and inspire small business owners to participate in Small Business Saturday.
Advantages of LED Lighting
Light emitting diodes or LED lighting must be the best lighting so far since it saves energy and a very smart solution compared to the other methods of illumination that you can find in the market today.
In LED lighting, diodes are used using DC circuits to emit light that extends battery life that is used for flashlights and other light emitting gadgets like cellphones, and other. Then it found its way to headlights of vehicles by using a specially designed reflector to intensify the brightness and length of coverage while maintain its efficiency. Today, it is now possible to run LED lighting from an AC supply that offers several advantages. So before they were only considered to be DC devices operating from a few volts of direct current but now has a more robust application that requires the same amount of voltage such as the linear strip lighting systems around the outside of a building that stretches for a hundred meters. Since DC drives suffer power loss over distance it then brings a different consideration. This means that it would now require the use of higher drive voltage from its starting point then once the voltages starts to drop, you will then have to use additional regulators to maintain that voltage. With alternating current of AC, this is not necessary since it is able to maintain the voltage despite the distances. This has always been the problem with DC power and the reason why it is not being used to transmit power across our streets and cities.
Today running LED lighting from an AC supply means converting your AC supply to produce DC power to operate your LED lights. And there are several applications for this. In order to provide the required DC voltage, there are many stand alone fixtures that have a transformer between the wall socket and the fixture. LED light bulbs today can be screwed directly into a standard socket and these contain miniature circuits that convert AC to DC before being delivered to the LEDs. The upfront costs of these LED lighting are very expensive. Many would argue though that eventually it pays off because your power bill would decrease remarkably.
The early for of LED lights is what is called the Christmas tree light approach. This approach uses multiple LEDs in series so that the voltage drop across the whole string equals the supply voltage.
There are now attempts at developing true AC LEDs but this will be a big leap in technology that can be seen as an upgrade from analog to digital. This type of lighting have many advantages over conventional lighting and these benefits are so huge and will benefit both the user of technology and out planet.
Unearthing Common Myths About Starting a Business
There are some common myths that the small business owner faces when they’re planning to launch their startup. Many of the things that one hears about starting a business are not true-they are just misconceptions or urban legends that have often been repeated that many people now believe to be true.
Some individuals believe that there are investors lining up to loan cash to their startups. While venture capitalists may exist, financing startup companies is not their primary area of focus. Their intention of investing in a company would be to make money by investing in such companies, but since most startups do not do so well in their first years, they hesitate to do so. One of the rules that investors use is that the business they want to invest in should have a great three year track record in place. It is very hard for startups to meet this criterion. However, all is not lost for the small business owner. There are other alternatives that they can pursue to raise the much-needed capital. You can get financing from the small business administration under the class 7 (A) programs and 504 programs. It is possible to bootstrap your company out of your personal finances, if you’re not a huge fan of loans. There are numerous small business owners who’ve turned to bootstrapping, and it’s turned out to be a great success for them.
A lot of people genuinely believe that beginning a business enables them the freedom to pick their working hours. Entrepreneurs are proven to be one of the hardest working people on the planet. Unless you have tons of money saved up that you don’t need your business to succeed, you give up any freedom you have when you open your small business. You could possess some flexibility in allotting your free time but starting a business will certainly use up much of your spare time.
Others believe that when they start the right company that it sells itself and they do not need a business or marketing strategy to prosper. You cannot substitute a business plan and having a well thought out marketing plan to sell your product. Business plans are critical in getting investors and ensuring that you understand what it is going to take for one to be successful and you have an outline of how you want to attain your goals.
Now, with all the suggestions listed above, you’ve some of the advice that you need as you consider a business startup. You might get loans from the SBA or get some investors to back you up but recall that with money, you must always have your facts clear. Before you invest any money in any business, ensure that you have done thorough research on all that goes into establishing a startup.
Why To Outsource IT Service Management
Today, ICT has become so essential to the conduct of businesses. The importance of proper running IT systems requires that you get high expertise to handle your IT infrastructure. The IT infrastructure is made of the computers, servers, telephones, cables and so on. It is essential to make sure that there are managers who are responsible for their operation. It is possible to have IT experts who are permanent staff in the IT unit. They ensure that day to day maintenance of the system is conducted. Their responsibilities include repair and inspection of IT devices. They assist in the installation of software and software maintenance. These individuals ensure that day to day operations of the business are not interrupted by breakdowns.
For various reasons, the technical may not be able to handle complex issues. Solving complex IT problems require a high level of experts which the in-house team might be missing. Solving and installing complex systems require sophisticated equipment which the organization might not be having. Managed IT service companies are very useful in these circumstances. The managed IT firms have the skills to manages sophisticated and large IT services. Their financial muscles allow them to have sophisticated equipment and machinery to carry out any activity. The issues here is selecting the best managed IT services to help your firm.
Most of the small and medium enterprises are not bale to hold an internal IT unit due to financial limits. The small business have to depend on the call-and-fix technicians to help them deal with the IT infrastructure. The call-and-fix experts have no long term engagement with the company. They, therefore, take less interest in running of the system other than fixing what they have been called to do. This means that the machinery of a small business could be operating suboptimally without anyone there to optimize them. The only time when there is a solution is when a serious breakdown develops. These kinds of services are not efficient to any business, and the long term costs are heavy to the business.
The outsourced IT services is a great way for a business to overcome finance and human capital constraints. They provide these services under contractual arrangement at monthly rates. The good thing is that the firm get a fully equipped and staffed external IT unit. The outsourced IT company is responsible for providing all your IT requirements. These include installation of equipment, maintenance and repair and configuration. They also deal with software installation, maintenance, repair, and upgrades. They may provide physical, technical expertise of via the phone on small issues. They make sure the networks of the organization are running smoothly. Contract managed IT services and help your business beyond limits in terms of technology. They charge a justifiable fee for their services.
Factors To Consider When Hiring A Business Broker A business authority is a man who helps buyers and sellers of selective business in obtaining and offering of the business and they are in charge of assessing the cost of the property, publicizing the property and moreover holding gatherings and game plans with the potential buyers to propel the offer of the property. Business vendors are much of the time considered to reduce both the buyer and the merchant of the property of the nervousness that is frequently associated with hunting down property so you can have the ability to buy and moreover setting up the property accessible to be obtained while meanwhile looking for potential buyers who can buy the property. There are several factors that an individual should put into consideration when they set out to choose a business broker such as the experience of the business broker as it is very essential to look for a business broker who has been a business broker for a couple of years and that he has been able to handle business such as the one you are operating as this tends to give the client a sense of confidence that they are dealing with an experienced individual and that they should be able to achieve the best results with the aid of the broker. The other factor that an individual should be able to put into consideration is the credentials of the business broker in that one should ensure that the business broker is a licensed individual and that he is registered under the brokers board as this often shows that the business broker is a legal broker this is because there are some of the individuals who often purport to be business brokers yet they are not and often end up getting away with their clients’ money.
How I Achieved Maximum Success with Businesses
While enlisting a business representative one ought to likewise consider the accessibility of the business dealer in that the individual ought to be promptly accessible in that he ought not be occupied as an extremely bustling merchant regularly implies that he won’t have satisfactory time to showcase the property for you while an intermediary who is promptly accessible and does not have a bustling calendar implies that they can be bunch to offer the property inside a brief timeframe.
Businesses – Getting Started & Next Steps
One should also consider the fee that the business broker is charging in that he or she should be able to charge fair charges as there is no need of hiring an expensive broker who at the end will not be able to deliver hence it is advisable to choose one who charges fair prices.
Role of Management in Realizing ASSE Safety Procedures Workstation safety policies are important as they set standards for ensuring employees’ safety. Most organizations have various divisions and the workers deployed in each of the divisions are subjected to a particular kind of safety issues that require creating distinctive safety policies for each one of them. Nevertheless, the distinct safety requirements should be in line with the overall safety standards of the whole firm. In many organizations, the staffs are always dedicated to maintaining their own safety because failure to follow the recommended safety procedures leads to direct effects such as injuries. Since the administration does not suffer directly from occurrence of safety risks, the leadership of most companies usually adhere to the set safety standards mostly to meet the requirements of the law. However, the ideal situation is when the management as well as the staffs make safety a primary goal and commit themselves to following safety measures in order to attain the overall objective. When safety standards are adhered to by all the workers and reinforced by the administration, the general productivity of an organization goes up. Unfortunately, this kind of thinking is very rare and often, companies just implement the minimum requirements by relevant workplace safety authorities. The commitment of the management to promote health and safety in the workplace is the first step that has a tangible impact. For instance, the upper management can introduce and enforce safety policies, engage professionals for regular safety audits and ensure the employees undergo ASSE safety training. The audits ensures that the set safety standards are followed by the staffs and pinpoint the areas that require attention hence reducing or eliminating safety hazards in the workplace. Tragically, the company leadership often focuses more on quality, productivity and performance and often overlooks safety requirements. If the management makes safety a key concern, the employees tend to adopt the philosophy of safety to reduce accidents and injuries in the workplace.
A 10-Point Plan for Resources (Without Being Overwhelmed)
The American Society of Safety Engineers creates appropriate safety regulations and training that reduce the room for misinterpretation or misunderstanding that might result in occurrence of safety issues. The safety standards outline the role of each player towards ensuring safety in the workplace thus ensuring accountability and strict adherence to the safety measures. Even independent workers have to follow the safety regulations while working in the company premises even though they are not subject to direct control of the company administration. The conditions of contract must indicate the key safety necessities of the contractors and include that they are under the set safety regulations during the project duration in which they work at the company’s premises or siteThe Ultimate Guide to Services
What You Need To Know About CMS
It is a quality website that every company will be needing for them to be able to spread information effectively regarding the products or services that they have. For you to be able to achieve this one, there will be a need to have a quality website. And it is also important that you will know the different factors that that can be key for a website to have a quality.
It is the factors like quick website loading, appealing design, comfortable navigation that can attract visitors to your website. The challenge here is how to convert these visitors into clients and make them come back for more. The moment that you will have high-quality content and regular updates on your website, then you will be able to do these things. Having these things done can pose a problem. This is because a website maintenance will be needing technical and programming skills and know-how.
There are a number of different companies out there that will be able to provide the needs that you have, though. For most small business owners, the high cost of these services may be a bit steep for them which will void them of these services.
It is the content management system or the CMS that is considered as a solution for this segment of the market. It is the CMS that is an application that basically has web-based tools, web database and templates that you can use so that you will be able to manage the content of your website. You will find it very beneficial the moment that you will be sung a CMS especially if you have a website that needs constant updating and addition. It is the CMS that is very easy to sue plus it also gives you the chance to edit text as well as manage images. It is in web programming that you will learn the technical things and will be very handy in managing a website but with the help of a CMS, even without these technicalities, you will still be able to do just that. It is through the CMS that any needed modification or updates that your website needs can be done by you right away. All you need is a computer and an internet to do it.
It is also in the market that you can also find a number of different CMS packages. You will also have the option to choose a free or commercial type of CMS. It is the commercial though that will give you a warranty and a full technical support. When you want to have a safe way, then you must opt for the commercial type of CMS. And if you are planning to expand the business that you have then it is better if you can choose a CMS that will also be able to expand with you.
The Best Things to Hiring a Cleaning Service Provider Doing thorough cleaning procedures for your home is essential and at the same time is a daunting task. Average homeowners should consider doing the cleaning process daily if they want to come home to a property that’s clean and is safe to live at. However, one could avoid having to do all the cleaning procedures because there are now professional cleaning services to which you could call and hire. A reputable cleaning service provider is able to handle various cleaning procedures such as cleaning your washing machine, kitchen counters, floors, refrigerator, etc. One of the biggest benefit to which you could get when hiring a professional cleaning service provider is that it will give you more free time. You will likewise be able to save more on energy. But, you should never overlook the importance of monitoring their performance closely, especially when it’s only their first time on the job.
What Has Changed Recently With Options?
One fact about your home is that this may be one of your most valuable investment and this may possibly hold both of your ancestral and personal belongings. The risk of damage is always there, which is why it’s best to ensure that it will be kept clean properly. You must keep an eye on the service provider when they clean your furniture’s.
News For This Month: Experts
Most of the cleaning service provider also uses environment friendly cleaning products. The products also are not only safe for the environment, but this is also safe for the residents in your property. But if your property never had been cleaned for a while and you want to give it an effective cleaning, it is best to hire a professional cleaning service provider who uses the best equipment for the job. Also consider hiring the ones that uses compounds that are safe to inhale and safe to one’s health. Homeowners that wants to have a first-hand experience from a cleaning service, it’s best that you first consider hiring them to clean a single room. This will help you to know what you could potentially get from them. A professional cleaning service provider will not have any changes on the contract with a single room assignment and an overall house cleaning assignment. You need to be aware that there’s no proportional relationship with the cost of house cleaning and likewise the scope of the service. A standard house cleaning is not different, but the scope of the services is restricted when the budget is actually constrained. A professional cleaning agency is actually flexible and that it will treat each customer to be unique. You can actually interact with a representative on the agency online or through calling them and request them for an on-site assessment.
Franchising Benefits That Will Convince You To Choose Such Platform In various parts of the world, people are opting to run franchises instead of venturing out on their own untried, unproven and new business plan. The benefits of having a franchise is that, all major components of the business are working already. Basic market surveys, business plans as well as research are provided to the franchisee. Say for example that you have a strong desire to be a boss of your own business, then it is strongly recommended to franchise a business because it usually provide numerous benefits. You’re basically taking on a business model that is already working and established its name in the market when you have a franchise. Simply put, you can expect to get business kit that has to be opened and managed. Then after, you’ll be a part of a franchise network that offers support on all aspects of the business to guarantee that franchisees would be successful in their venture. Usually, training is provided by the franchise, which makes your staff more efficient in service leading to a more productive operation. Your ramp up time is going to be short and you can concentrate on growing your business. Franchise organizations are making the efforts to stay up-to-date with changes as the world keeps on innovating. The franchise chain is offering technical support as well as other assistance needed by their franchisee. Big and major decisions from technology, group branding, machinery and advertising are also made by the franchise. Moreover, product research, future plans, expansion of activities, market surveys and buying power will be handled by the franchise chain to which their franchisees have easy access to. As a result, this makes the risk minimal when compared to venturing alone.
5 Lessons Learned: Services
You will become your own boss and at the same time, working towards in securing your future. Your devotion and long hours of hard work will probably pay off allowing you to reap the benefits of being in the business yourself. By owning a franchise business, it gives you the best of both worlds as you have the opportunity to run a business while having access to the support that is needed in relation to customer relations, marketing, accounting, deployment, staff training as well as day to day running.
22 Lessons Learned: Services
It is recommended as well that you perform a thorough research about the franchise first if you have been planning to start a business of your own and considering franchising. There is no doubt that franchise can turn your dreams into reality only if the franchise network is committed in what they’re doing.
24/7 Locksmith DC: Increasing Awareness and Understanding About Locksmith Services Many people don’t actually realize the need of locksmith services, until they lost a key or experience being locked out in their houses or cars. Storing a locksmith professional’s phone number, preferably a 24 hour operational locksmith in your phone book will greatly help you in times of emergencies. There are wide range of services offered by locksmiths which include domestic security, automotive security and commercial security. There are important things you must consider when choosing the right locksmith for you. To make sure you’re only dealing with a professional, ensure that you only hire a licensed and insured locksmith. You feel more confident and comfortable working with a locksmith who meet the requirements, and who can provide the needed guarantees and warranties. It is also important to determine the locksmith company’s comprehensive services, so you have an idea if they can handle any type of emergencies. A locksmith company that adapts to latest technology can offer superior performance without having to contact other companies for related service. An emergency locksmith can perform locksmith services out of hours or twenty four hours service. Emergency locksmiths can handle emergencies such as key cutting, safe opening, car key cutting, locked opening, burglary repairs, securing a property after a break-in, locked out, lost keys, repair broken or damaged locks, change and fitting of replacement locks, or open locked out vehicle. The different services that an automotive locksmith can do include car key cutting, replacement, car key repairs, car lock repairs, no spare and lost car keys. You’ll need the parts of a damaged or broken car key, because the chip is removed from the key and reinserted into a newly cut key. The most common problems with damaged or broken car keys that can be repaired are worn out, intermittently faulty, broken or damaged transponder, snapped off in the ignition, and car key that have been jammed in the ignition. Locksmiths advise that if ever you’re locked out of your own house, flat or apartment, to find other means of entry, and prevent being locked out by making a habit of checking your keys before closing or going out of the door. You may consider upgrading to higher security locks, ensure the new locks meet your insurance requirements, and keying your locks alike, if you are changing your locks. Some locksmith services can offer security measures to businesses like installation of security gates, security shutters, electronic access control, master-key systems, security grilles, CCTV, fire doors, door closers or openers, and alarms. Feel free to view our website or contact us if you need a professional locksmith.A Quick Overlook of Professionals – Your Cheatsheet
The advantages of software escrow services.
The term escrow means a contract between two or more parties who keep a valuable to a third party who acts as an agent. The valuables stored to be stored by the agency are money, documents, or properties. The the third party is used to hold the valuable under various conditions. This is kind of a protection offered to the licensee of the software so that they can be able to access the security code once something goes wrong. Programmers can create a certain program where they write a security code in it. Most of the programs that are created have a source code which is transferred to the programs which are executable. The programs that are executable can be transferred for your own use.
Individuals who have knowledge and experience about the executable programs can source the security code and create the application themselves. Once a company that developed the software is not paid by the company they created the software for because of bankruptcy the escrow agent can release the software source code to the licensee so that they can work with them.
The parties that use and sign the escrow must understand that escrow have some necessities that must be met. Most of the software escrow service may offer custom software to different companies that are very vital and critical to the company itself. The software escrow have to continue the maintenance even if the licensor is not in a position to do so because of bankruptcy. If you want to do this the easiest way you can ask for a copy that is updated of the source code. The licensor is always reluctant to agree because the source code is a representative of a trade secret that is guarded closely.
Currently there are other serious issues apart from deception. Huge amount of money can be among the huge issues. The software escrow services agreement enables the purchaser to have some protection and it becomes more efficient when the software and the source codes are used. The program developer can be protected from fraud by the software escrow. The development process is very tricky because it takes months, days and even years and they a lot that a long time to be completed. It is important the licensor and the licensee knows what is expected of them so that the agreement can be set for them by the software escrow. If the terms that were set are not followed by either of the parties that the escrow agent can take action according to what was agreed. It is important to read the terms and conditions carefully before signing the agreement.